Friday, May 8, 2009

How We Decide by Jonah Leher

The book "How We Decide" by Jonah Leher, is in my opinion a fascinating exploration that combines the new research of nuerology with psychology. While dispelling some of the common conceptions of the human psyche Jonah explains where previous philosophers and psychologists have been right and wrong. Most importantly the book discusses how the advances in modern technology have given us further insight into the workings of the human brain and how they relate to human bahavior.

Jonah begins by discussing the evolutionary importance of how the brain evolved and lightly covers why it evolved in the manner it has. The emotional side, commonly termed the reptilian or emotional brain and the logical side or frontal lobes play important roles in our decision making processes as they compete to win control over our actions in every decision. Contrary to popular belief he explains how the "repitilian" or emotional brain is actually the more capable part of your brain which is able to comprehend and process much more information than that of your logical brain. I won't give away anymore details or the final analysis, though it has a lot to do with how we decide. :)

This book was a very interesting read filled with unique and supporting research projects, scientific data and interesting speculations about our thought process and our brain as modern science is uncovering it. I highly recommend this book.

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